In the world of digital marketing, there are multiple different methods used to get similar results. It’s kind of like the roads leading to Rome. Sure some roads may be faster than others, or some roads may be able to handle more travelers but eventually, everyone will end up in the same place. 

And when it comes to your website traffic, the service that might benefit your business goals best might be something that you weren’t thinking. A lot of digital marketers like promoting the benefits of SEO because the results are consistent, but they take time to set up. Sometimes it can take up to 4 months to see results on your optimizations, and for some businesses that kind of time isn’t a reality. 

This is where PPC can be incredibly helpful. With a good PPC Campaign, you can see traffic on your website immediately, and with an effective lead generation landing page, businesses can take advantage of gaining important customer data from day one. You can understand key insights like which keywords on your website are ranking, or which pages your customers are most interested in. Having this kind of data from the very beginning of your campaign can save you a lot of time and money. 

Simply put: When you apply SEO it gives organic results and PPC ad campaigns give you paid results,  simultaneously then you will end up having more data to analyze and you may find some more and better details about your audience. This information will help you to refine your strategies for both SEO and PPC.

The trick is, while you are building out your organic SEO pages, and constructing your website, maybe consider paying for a couple of lower-ranking keywords to start directing people to your product. I have seen incredibly fast product launches where the public is well aware of the product before it has even finished being manufactured. The goal is to create a stir online about your business or product and then use that traffic to boost your ranking keywords that you are targeting. Sound complicated? Well, honestly it can be. That’s there are companies like this one(link) that are professionals at getting you traffic. Whether it is just a simple low budget PPC campaign, or if you are looking for a full-stack website and digital marketing revamp, these guys have been known to help businesses of any size achieve their goals in a short period of time. 

Google has always been updating its algorithm and you have to be current with the most significant changes. Meanwhile, both SEO and PPC adapt too these changes as well so you should not forget to update your PPC and SEO Strategy on a regular basis. In this way, you can help your website to meet the new requirements and maintain their positions higher.