Email newsletters can be a great way for brands/ businesses to connect with their customers, drive traffic to their websites and increase conversions. Newsletters bridge the gap between your new product or change in business to your unaware customer. But not all email marketing methods are curated the same. So here are 5 tips on how to get your emails to “stand outside the box”….your inbox.
- Act like a human – this means that your emails are more likely to be read if your content is fun to read and personable. Research shows that people are 50% more likely to open an email with a personalized subject line, or a catchy/funny intro. So consider using the customer’s name, or something else that personalized it for them. Let’s face it, no one wants to talk to a robot.
- Use targeting – This means, get focused, get niched down. The more tailored your emails are to their receiver the better. So if the audience is into cooking, make sure your emails are not about car mechanics. This kind of goes without saying, but there are a lot of weird things that happen on the internet. The other thing to consider is if your subscriber is wanting to be informed about cooking, then maybe including a newly released kitchen tool for “mixing” would be interesting to them, but also not too far from the kitchen genre.
- Don’t be too pushy – Your email subscribers will most likely unsubscribe from your content if they feel are being harassed by a salesman while laying in bed reading their daily email threads. DONT BE THAT PERSON. Make sure to lead with valuable content, something that the reader can learn from. A resource for someone will not only help them feel more confident in your brand, but they will likely share this information with one of their friends. And just like that, you have someone else doing your marketing for you.
- Set expectations – From the “get-go”…. people are busy, they have to work and have life preoccupying them all the time, the last thing they want to do is to invest their time into a lengthy email that has no clear call to action or even a main point. Avoid this by creating a simple tagline in the subject box that tells the reader what they can expect. Or at least in the first sentence. Wasting people’s time is the best way to get throwing into the trash.
- Mobile optimized – more than half of emails are read on some kind of a handheld device. iPhone, Android, whatever. Make sure your content isn’t warped and looking funny before you send it out. Most email builders have a function that automatically mobile optimizes for you, but its best to just take the extra time and do it yourself.